Off-Page SEO — Types of Backlinks (20 types × 20 examples)
Complete, ready-to-use reference for off-page SEO: definitions, best use, and 20 clickable example sites per backlink type — useful for outreach lists and strategy planning.
Backlink Types & Example Sites
Profile Creation Backlinks
Create public profiles with your website link on high-authority platforms — useful for brand citations and initial citations.
Social Bookmarking Backlinks
Submit URLs to social bookmarking platforms to increase discovery and potential referral traffic.
Directory Submission Backlinks
Add your business/site to general and niche directories for citations and local SEO benefits.
Article Submission Backlinks
Publish articles with backlinks on article-sharing platforms or high-traffic content sites.
Guest Posting Backlinks
Contribute full articles on other authoritative blogs in your niche; typically the highest-value outreach link.
Forum & Community Backlinks
Participate in niche forums and add links when they genuinely help the conversation (avoid spam).
Web 2.0 (Subdomain) Backlinks
Create mini-sites or blogs on blogging platforms and link them to your main site.
Image / Photo Submission Backlinks
Upload images with source/credits that point back to your site; great for visual assets and referrals.
Video Submission Backlinks
Host videos on major platforms and place your website link in description or channel profile.
Infographic Submission Backlinks
Share infographics on platforms and outreach to blogs that embed visual content (they usually credit with a link).
Business Listing / Local Citations
Add consistent NAP (Name, Address, Phone) across local business directories and citations.
Classifieds / Ad Posting Backlinks
Place classified ads with links on local and global classifieds platforms.
Q&A & Knowledge Backlinks
Answer questions on Q&A sites and add helpful links when directly relevant to the question.
Press Release & News Backlinks
Distribute newsworthy announcements to PR sites — press pickups can earn high-authority links.
Blog Commenting Backlinks
Leave helpful comments on relevant blog posts — some allow site links in the comment or author box.
PDF & Document Sharing Backlinks
Upload PDFs, whitepapers or presentations with links to your site on document sharing platforms.
Profile / Author Bio Backlinks
Add your website link in author bios or contributor profiles on blogs and publications.
Niche Edit / Contextual Backlinks
Request insertion of your link into existing relevant content on authority sites (outreach-based).
Resource Page & Link Roundup Backlinks
Get listed on curated resource pages and link roundups relevant to your niche or industry.
Testimonials / HARO / Expert Contribution
Give testimonials, join HARO requests, or contribute expert quotes — media sites often link back when they use your input.
Best Practices: Prioritize relevance & authority, use natural anchor text mix, avoid bulk low-quality links, and track referring domains via Google Search Console, Ahrefs, or SEMrush.
References: Ahrefs, Moz, SEMrush, HubSpot, RGB WebTech sample lists — example sites are provided for outreach inspiration. Always vet targets before outreach.